our superpower is helping marketing teams shape-shift
A custom bench of Rosies keeps innovation on pace amidst 8 parental leaves in 1 year
The moment: The blessing of eight babies in one year also meant surviving without eight talented marketers for multiple months in the same course of time. The need for highly-skilled backfill talent to plug in on-demand was the perfect brief for We Are Rosie.
The magic: A bench of hyper-specialized Rosies and “essential clones” of talent taking leave was custom curated just for IBM. Throughout the year, IBM was able to flex talent from this bench in and out of the department without compromise to culture or workflow.
The feels: “Rosie offers the ability to source unicorns who also fit mindset and aptitude requirements, plus the diversity of thought and background to get to the best work.” -CMO, IBM Watson
“What I love about We Are Rosie is the speed of response, flexibility, and breadth of very specific SMEs. Moreover, WRR is woman-owned and part of our collective efforts to increase diversity in our company and in our suppliers.”
-Global Head of Media, top social media platform
Content strategy with a side of process engineering helps scale up a start-up
The moment: Bumble had scaled to nearly 100MM users in just six years and wasn’t slowing down. So when it came time to develop a cross-channel content strategy – something the internal team didn’t have the experience or capacity to take on – We Are Rosie was a natural fit.
The magic: A new and comprehensive data-driven content strategy (+ templates!) for Bumble Bizz leveraging years of user data implemented across all consumer touchpoints including email, blog, video, and social media.
The feels: “Flexible external talent is a way to continue to extend the business through meaningful but mitigated risk, and Rosie brings exceptional talent to the table. It’s different people looking at the same problem in different ways to come up with the best solutions.” -VP Marketing
“Partnering with We Are Rosie allowed our team to successfully scale and support multiple clients. What impressed me the most was their depth and breadth across planning and buying of programmatic and social campaigns.”
-Addressable Media Lead, top global holding company agency
An infusion of new digital skills enables a new customer acquisition strategy
The moment: On a mission to “get product in the hands of parents and into the bellies of children” at the turn of 2020, SpoonfulOne’s Marketing team knew they needed a rapid infusion of new digital skills to augment their internal team.
The magic: In 30 days, the team had search, social, display, and web working in full strategic sync including 20K+ keywords, GDN, Facebook, Instagram, and eCommerce, followed later by multi-variate testing, automation, and analytics.
The feels: “Rosie was able to provide a ‘SEAL team’ to complement the team of experts I already had. They came in with such a sense of urgency that the entire team was immediately firing on all cylinders.” -Head of Marketing