we help marketing teams shapeshift
augmenting media talent for the world’s biggest tech brand
As Google’s agency of record and a premiere global media company, Essence produces some of the most innovative and effective campaigns around. It takes a highly diverse team and the best media talent on the planet to light that kind of spark.
On an ongoing basis, we provide hand-selected media talent to lend their voices and expertise to campaigns for global audiences. This partnership started with the Google account and has since expanded to other Essence clients, including NBCUniversal and The North Face. The emphasis on diversity remains unchanged: 50% of all Rosies at Essence self-identify as BIPOC.
meeting evolving marketing needs with diversity and inclusion at the forefront
Specialist talent is critical for executing best-in-class marketing strategies, but as business demands change throughout the year, so do headcount budgets. Microsoft’s marketing department needs flexibility to scale the team up and down on a dime, while staying true to its DEI commitments.
With We Are Rosie’s shapeshifting superpowers, Microsoft’s team leads are able to run their tried-and-true marketing playbook more efficiently. Since 2021, 50+ Rosies have been placed across 14 teams, and 75% of them self-identify as BIPOC. That’s the impact of a platform built for inclusion.
providing authentic voices and deep expertise to build a platform for Black creators
In 2020, Meta committed $25M to supporting Black creators through its We The Culture initiative. When it came time to activate the program for the sports and fitness sectors, they needed a team of marketers who would bring expertise and authenticity.
We built an all Black team of marketing aces who, like a mini-agency, worked together to concept and launch the Go Lab platform for Black creators. After recruiting 200+ creators and producing 100+ promotional assets, our Flexy Team hit a second home run with Go Lab 2.0, a similar program for athletes at HBCUs. Meta later engaged another team of Rosies to replicate the magic for LatinX and Hispanic content creators.
replacing creative agencies with a flexible in-house department
At the start of the pandemic, IHG made the difficult decision to let go of their creative agencies as a way to cut costs. But the marketing team still had to execute, and they needed to be more agile than ever thanks to the rapidly changing public-health emergency.
We helped IHG build an in-housing strategy that has provided fully invested creatives and the flexibility to adjust team structure as needed. The best-of-both-worlds approach makes it easy to produce marketing collateral at lightning speed: in 2021, the team of 19 Rosies created 29,000 assets for IHG’s 17 brands. With those kind of results, it’s no surprise that this partnership is still going strong today.
bringing marketing leadership to a rapidly changing agency
During a period of rapid change, Inspira’s leadership team decided to hit reset. They needed to revamp their team structure and product offering to support the agency’s long-term success and attract the right clients for the business.
Inspira’s executive team gained peace of mind and massive time savings when an award-winning agency exec joined as interim CMO, bringing the expertise needed to quickly tackle the challenges at hand. He repeated that success two more times, as Inspira brought him back to fine-tune other areas of the business.