our work

our superpower is helping marketing teams shape-shift

A custom bench of Rosies keeps innovation on pace amidst 8 parental leaves in 1 year

The moment: The blessing of eight babies in one year also meant surviving without eight talented marketers for multiple months in the same course of time. The need for highly-skilled backfill talent to plug in on-demand was the perfect brief for We Are Rosie.

The magic: A bench of hyper-specialized Rosies and “essential clones” of talent taking leave was custom curated just for IBM. Throughout the year, IBM was able to flex talent from this bench in and out of the department without compromise to culture or workflow.

The feels: “Rosie offers the ability to source unicorns who also fit mindset and aptitude requirements, plus the diversity of thought and background to get to the best work.” -CMO, IBM Watson

4

Niche

Specialists

 

50%

BIPOC

 

50/50

Remote/

onsite

2

Contract

extensions

1

Full-time

conversion

“What I love about We Are Rosie is the speed of response, flexibility, and breadth of very specific SMEs. Moreover, WRR is woman-owned and part of our collective efforts to increase diversity in our company and in our suppliers.”

-Global Head of Media, top social media platform

Content strategy with a side of process engineering helps scale up a start-up

The moment: Bumble had scaled to nearly 100MM users in just six years and wasn’t slowing down. So when it came time to develop a cross-channel content strategy – something the internal team didn’t have the experience or capacity to take on – We Are Rosie was a natural fit.

The magic: A new and comprehensive data-driven content strategy (+ templates!) for Bumble Bizz leveraging years of user data implemented across all consumer touchpoints including email, blog, video, and social media.

The feels: “Flexible external talent is a way to continue to extend the business through meaningful but mitigated risk, and Rosie brings exceptional talent to the table. It’s different people looking at the same problem in different ways to come up with the best solutions.” -VP Marketing

1

Content

Strategist

100%

Remote

10+

Processes

audited

200+

Content assets

organized

9

Channel

playbooks

9

Departments

integrated

“Partnering with We Are Rosie allowed our team to successfully scale and support multiple clients. What impressed me the most was their depth and breadth across planning and buying of programmatic and social campaigns.”

-Addressable Media Lead, top global holding company agency

An infusion of new digital skills enables a new customer acquisition strategy

The moment: On a mission to “get product in the hands of parents and into the bellies of children” at the turn of 2020, SpoonfulOne’s Marketing team knew they needed a rapid infusion of new digital skills to augment their internal team.

The magic: In 30 days, the team had search, social, display, and web working in full strategic sync including 20K+ keywords, GDN, Facebook, Instagram, and eCommerce, followed later by multi-variate testing, automation, and analytics.

The feels: “Rosie was able to provide a ‘SEAL team’ to complement the team of experts I already had. They came in with such a sense of urgency that the entire team was immediately firing on all cylinders.” -Head of Marketing

3

Digital

specialists

 

100%

Remote

 

30

Days to

impact

magic in the making

some of the hot projects Rosies are working on now

Launching new brand for a global spirits company

End-to-end program strategy + execution for a global social media giant

Parachuting in a team of all stars for a consumer tech company for busy season

In-housing media for multiple Fortune 500 brands

Case Studies

Facebook

The one where we brought in an entire team of Black creators to launch a program entirely for Black creators

TRR_CASE_BUMBLE

Diageo

The one where we curated a top shelf team to launch a new product to a new market in a whole new way

TRR_CASE_IBM

WW International

The one where we supported a wellness
brand through busy season with a healthy
serving of diverse talent

TRR_CASE_MEDIA

Bumble

Rosie helps a start-up minded marketing organization meet the new demand of a globally scaled org

TRR_CASE_BUMBLE

IBM

Precision-fit Rosies help an F50 marketing department keep a future-focused pace amidst 8 parental leaves

TRR_CASE_IBM

Media Agency

Employing Rosies saves 15 jobs and raises leadership consciousness about layoffs in general

TRR_CASE_MEDIA

Phobio

Rosie deploys an interim CMO and an elastic team of consultants to launch a new software product end-to-end

TRR_CASE_PHOBIO

PR Agency

Rosies take the pressure off HR and hiring managers to slow the “revolving talent door”

TRR_CASE_PR

SpoonfulOne

A “SEAL team” of Rosies establish a digital foundation for a growth-focused start-up

TRR_CASE_SPOONFULONE

Safe-Guard Products, International

Rosies “level up” the in-house agency and inspire the overall talent strategy

TRR_CASE_SAFEGUARD

welcome to a new way to work.