The Trevor Project
Powering a global non-profit’s biggest fundraising campaign of the year with the right talent.
Reduced burnout during a high-impact season
Increased white-glove support across their corporate brand partners
Millions of dollars raised to support LGBTQ+ youth
Our cast & crew
- Campaign manager
Priya: This ex-agency account manager and marketer extraordinaire just so happened to work with The Trevor Project back in her agency days. - Campaign manager
Rejy: A social media and content specialist with a strong personal connection to The Trevor Project's mission—making the work matter more. - Campaign manager
Sara: A seasoned marketing manager with strong project management skills and a real passion for social impact work. - Campaign director
Katelyn: Talented digital marketer specialized in non-profits with a penchant for email marketing
The ask
Every Pride Month, brands of all sizes stand up to support The Trevor Project, a non-profit organization raising awareness and funding to end suicide among LGBTQ+ young people. To make the most of these important partnerships, the organization turned to We Are Rosie for two consecutive years to cast specialized marketers with just the right mix of skills to integrate into the Corporate Development team and onboard to the Trevor brand quickly and seamlessly.
The challenge
In order to truly ensure this campaign would go off flawlessly, we needed to:
- Cast perfect-fit marketers who possess digital know-how, along with client and project management skills.
- Find Rosies who get the non-profit culture and are genuinely passionate about The Trevor Project’s mission to end suicide among LGBTQ+ youth.
- Do it all in weeks, not months—becausing timing and budget won’t wait for the perfect conditions.
The plan
Finding the right marketers for The Trevor Project’s biggest campaign of the year? It wasn’t about who happened to be available—it was about casting exactly the right experts to meet the moment. We matched Rosies to each role using our 4Ps framework (pedigree, potential, passion, and play), turning expertise into impact for the Trevor Project’s team and mission.
The playbook
A quick overview of how we kicked off the project.
Week 1
- Project request and brief received
- The best talent from our community presented to The Trevor Project’s team
Week 2
- Interviews take place
- Rosies selected; onboarding and admin begin
Week 3
- Rosies join the team and begin diving into Pride Month work
And what did we accomplish?
We Are Rosie forged a formidable partnership with The Trevor Project to find strategic freelancers who could execute quickly and seamlessly integrate with the team, passionately supporting the mission and driving huge impact during the organization's biggest fundraising campaign of the year.
People are asking me how I found someone who is so well suited to take on things quickly.