Industry insights

Melissa Herron's Side Hustle is Fighting for Women in the Sandwich Generation

Determined to keep women in the workforce, this global marketing leader started a movement to rewrite the rules of managing career and caregiving.

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Industry insights

Why brands should trust the creator economy – a conversation with Zoe Scaman

Industry insights

How to build a mutually beneficial hiring process with trust, accountability and confidence

Industry insights

Four questions leaders can ask to improve their remote employee experience and retain talent

For freelancers

Jennifer Jackson on finding security and financial freedom in freelance work

After losing full-time work during Covid, campaign marketer Jennifer Jackson has reached new milestones in her freelance career.

For freelancers

Is it time to become a LinkedIn influencer and boost your career?

Becoming an influencer on LinkedIn is a big opportunity to boost your career, whether you work freelance or full-time. Here's how to do it.

Industry insights

Are you sure you want to order your employees back to the office?

With return-to-office mandates making their rounds, consider what it really means to require employees to make the commute to and from work.

For freelancers

The new definition of “success” in your career: evolving in seasons that reflect personal priorities and values

For freelancers

Creating your own role: How to define a job at the intersection of what you want and what they need

For freelancers

In his own words: Rejy Drayton, campaign and social manager

Social media and campaign manager Rejy Drayton talks about his freelance marketing career and shares advice for marketers who want to go independent.

Industry insights

5 signs your company needs a fractional CMO

Marketing executives Dana Doron and Kate Walling explain how to know when it's time to hire a fractional CMO.

Industry insights

7 tips for successfully onboarding freelance marketers

Your onboarding process can make or break an independent contractor’s experience. Set them up to do their best work with these tips.

For freelancers

Kenny Fernández on living your values through a career you love

Kenny Fernández is a marketing project and program manager who's recently rebuilt his career around health, happiness, and family.

For freelancers

A day in the life of a freelance creative marketer

Freelance creative marketer, Alexa Phillips left her corporate role in 2021 due to burnout and hasn't looked back. Discover her daily rhythm.

For freelancers

A day in the life of a freelance marketing project manager

After being laid off, marketing project manager Kerry Hoffman took a leap into her dream: freelance work. Here is a snapshot of her workdays.

Industry insights

The future of marketing Is a flex talent lead

The future of marketing relies on flexible talent leads who connect organizations with freelance experts to drive agility and inclusion.

For freelancers

Yeliza Centeio makes marketing moments that ‘move the world’

Hispanic marketing expert and consultant Yeliza Centeio is bringing her knowledge and impact to one of he world's biggest brands as a Rosie.

For freelancers

From marketing generalist to specialist: how narrowing your career focus can expand your growth potential

As in-house marketing specialist roles increase in demand, learn the ins and outs of specializing and whether it's the best fit for you.

For freelancers

4 tricky client situations and how to navigate them with ease

Maintaining client relationships as a freelancer can be challenging. Here are common tricky situations and how to power through!

For freelancers

A day in the life of a fractional CMO

Meet Aniesia Williams, an accomplished Raleigh-based fractional CMO who works with small businesses, ad agencies, and venture capital firms.

Industry insights

What AI actually means for marketers right now

Fears about AI taking over the marketing industry may be overblown (for now). But the latest generative tools can help—if we use them wisely.

For freelancers

5 financial moves to make to help you thrive as a solo-entrepreneur

Financial literacy is an important skill for any freelancer or solo-entrepreneur. These simple steps from financial expert Angie Moody can help you thrive.

For freelancers

Megan DeKok on finding the sweet spot in a creative career

Meet Megan DeKok, a social media art director who's bringing her mix of agency, brand, and editorial experience to her work as a Rosie.

For freelancers

Become an in-demand fractional CMO with these 5 essential qualities

Learn what it takes to become a fractional CMO with advice from top marketers who’ve transitioned to this in-demand consulting role.

Industry insights

Gen Z marketing: 4 steps for success

Old marketing playbooks don’t work for Gen Z. Learn how to build a successful Gen Z marketing plan with these tips.

For freelancers

Copywriter Sophie He on the windy road to career happiness

Meet Sophie He, a freelance copywriter and marketer whose non-linear career path helped her land a dream job with a Big Tech company.

Industry insights

How can play bring your team back together in this uncertain world?

“Playing at work” is often thought of as wasting company time and money. But play is actually a powerful way to bring your staff together.

Industry insights

How employee centric leadership builds thriving teams and healthy company cultures

The future of work is employee-centric—driven by autonomy, flexibility, and purpose—where supportive leadership, trust, and open communication fuel loyalty and productivity.

Industry insights

Content localization: marketing across diverse cultures and languages

Content localization is a key part of international marketing. Learn how to get started and which experts you need to execute your plan.

For freelancers

Amanda Liu is thriving as a startup VP—freelancing helped get her there

Marketing leader Amanda Liu runs paid media at the sexual wellness startup Cake. Learn how she got there and why freelancing helped.

Industry insights

Diversity in marketing: how to attract, hire and retain diverse teams

In the post-pandemic workplace, diversity is crucial. Learn how to attract, build and maintain diverse marketing teams for your organization.

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