flexy in-housing

replacing creative agencies with a flexible in-house department

the challenge

At the start of the pandemic, IHG made the difficult decision to let go of their creative agencies as a way to cut costs. But the marketing team still had to execute, and they needed to be more agile than ever thanks to the rapidly changing public-health emergency.

the rosies

All types and levels of creative expertise, including creative directors, art directors, copywriters, production designers, and social content creators.

the deets

In turbulent times for the hospitality industry, We Are Rosie’s team provided the thought-leadership and talent needed to build a cost-effective in-house creative studio for IHG

With the ability to flex the team up and down at any time, the typically daunting transition from AOR relationships to in-house creative became lower risk and more turnkey.

And once the studio was built, it was off to the races. IHG’s marketing team could finally work in lock-step with its creative department, responding to changing situations and cultural moments at the drop of a hat. The days of playing telephone with agency account directors were over, and there was no going back. This pandemic-inspired partnership is still going strong today.