rosie in the news
Campaign US: ‘Have fun with it’: How to successfully conduct pitches in this new world
There is one thing that shows no real sign of slowing down amid the coronavirus madness: Pitches. Aside from a shift to video conferences and a few meetings which have been put on hold, industry insiders paint a picture of full steam ahead. But this new world will require a new way of working. We asked those in the know to share best pitching practices for the foreseeable future.
Business Insider: 4 tips to make a team’s sudden switch to remote work successful if coronavirus panic is shutting your office and forcing everyone to stay home
In the age of Gmail, Slack, Zoom, and other cloud-based office tools, business owners and managers might be lulled into thinking that a transition to a remote workforce would be simple.
While these tools certainly make it easier to get people out of the office in response to the widening outbreak of the deadly coronavirus, COVID-19, managing remote teams requires a lot more than simply spending more time online.
Campaign US: Step-by-step guide to working remotely amid coronavirus
Fears of the coronavirus show no sign of abating as events continue to be cancelled, travel restrictions grow and cases and deaths tally.
Disruption for the advertising industry is now unavoidable. But there are ways brands and agencies can navigate these choppy waters to ensure minimal pain when it comes to business.
Forbes: How The Coronavirus Is Impacting Freelancers And Gig Workers
Has the Coronavirus impacted freelance business and, if so, is business up, down or changing? I spent much of the day yesterday and today speaking and emailing with the leaders of freelance marketplaces, platforms for independent consultants and experts, gigsters who helped my partner Carolyn and I over the course of the day (traveling from NYC to Florida), and some of the best observers of what’s happening in the space.
Adweek: Will the Coronavirus Response Mark a Turning Point for How Agencies View Remote Work?
Will longstanding stigmas against working from home finally fade? While technology has made it easier than ever for far-flung employees to coordinate across a variety of physical spaces, many managers have been reluctant to embrace these changes, clinging to perceived benefits of office culture.
Rosie on a Virtual Panel: The Female Quotient SXSW 2020
What happens when we center women’s stories not as niche, but as universal? When women construct the stories we hear, the fuller landscape is shown. By shaping the story through the female lens, we see ourselves and communities not as they’ve been presented in the past, but more fully as they are in reality. Join us in the virtual #EqualityLounge for a conversation with top marketers who are crafting a more inclusive culture:
Business Insider: PRESENTING 13 female founders who self-funded their businesses share their top advice for startup success
Today is International Women’s Day, which celebrates the accomplishments of women around the globe and is a call to action in gender parity. Female founders may not receive as much venture funding as their male counterparts, but they’re more likely to start businesses, according to a recent report by Visa.
Campaign US: Remote Work Will Save Advertising From Itself
If the two years since founding We Are Rosie have taught me anything about remote workers, it’s that the reasons for wanting or needing (yes, needing) to work in this way are as varied as the talent we get to represent at my company.
Forbes: Four Unexpected Predictions For Marketing In The New Decade
If the last decade of marketing has proven anything, it’s that the future moves fast, and the marketing landscape has been through a sprint of shifting from traditional tactics to marketing at the speed of scrolling our social feeds. We’ve seen both brands and agencies adapt to challenges like emerging technologies, content marketing, programmatic media buying and the era of influencers.