Bringing marketing leadership to a rapidly changing agency
The challenge
During a period of rapid change, Inspira’s leadership team decided to hit reset. They needed to revamp their team structure and product offering to support the agency’s long-term success and attract the right clients for the business.
years of experience
months as interim CMO
contract extensions to fine-tune other areas of the business
The Rosies
An award-winning agency executive with decades of experience across brand and performance marketing and expertise in talent development and team engagement.
The deets
“Do we have the right people, clients, products and skills for our agency to thrive in the long run?”
That’s the question Inspira’s leadership team wanted to answer when they engaged one of our Flex Execs in 2021.
The experiential marketing agency had gone through several years of rapid change. Some account teams were soaring, but others were not. They needed a true agency expert who could evaluate the teams and company structure, pinpoint areas of improvement, and then implement those changes.
But the work didn’t end there. The interim CMO also helped refresh the agency’s product offering and led the development of new brand positioning to better align with the agency’s target clients.
Oh, and then Inspira brought him back for two more engagements. Because the Rosie magic is real.
The magic
Interim CMO with the expertise needed to quickly tackle the client’s specific challenges
Trusted partner to lead change management from strategy to implementation
Peace of mind and time savings for full-time executive team
“I love working with a client on something that has a very specific beginning, middle, and end, and can be measured in terms of impact or success.”
– Flex Exec at Inspira