Originally posted by Adweek, October, 2021.
We Are Rosie was founded by Stephanie Nadi Olson in 2018 with a mission of supporting its people while providing a workplace that treats everyone with dignity and access to opportunity. It is a flexible talent platform that pairs Fortune 500 brands and their agencies with independent marketing talent, who can be hired for numerous projects.
“I determined I wanted to dedicate my life to supporting people who are marginalized by the rigid systems of work,” Olson, one of Adweek’s Women Trailblazers, told Adweek earlier this year.
The agency noted that it saw thousands of highly skilled marketers opt out of the traditional way of working—most of them from marginalized, underrepresented or underserved groups. So, it created a viable way for them to work on terms that work for them, and for brands to access that trove of talent efficiently.
We Are Rosie is now a thriving community of over 9,000 diverse and highly skilled independent marketers, helping companies like Bumble, Facebook and IBM maximize their agility, resilience, inclusion and creativity. New major enterprise client wins for We Are Rosie include Microsoft, Facebook, Diageo and IHG. —K.O.