The face of business in the U.S. is changing — and it’s being fueled by a dynamic, impassioned and rapidly expanding freelancing workforce. Recent statistics reveal that in 2019, more than 57 million people (35% of the American workforce) have migrated to independent consulting, a 4 million person upswing over just the last five years. Additionally, American freelancer earnings are rapidly approaching the $1 trillion benchmark. These numbers are only expected to rise as more businesses embrace freelance hiring models to power corporate benefits such as cost savings, performance agility, and greater access to a diverse range of expert creative talent.
At We Are Rosie, we’ve been promoting remote work since we’ve launched two years ago. This type of work meets the needs of so many talented individuals and we’re pleased to report 90% of our Rosies have worked on remote jobs. But the unexpected can happen at any time, and it’s important that companies are prepped to have a remote working plan to accommodate challenging times without losing any productivity.
I was just telling my friends how lucky I am to work from home during all of this.
We love our Rosies! If you didn’t know, that’s what we affectionately call the independent contractors and full-time employees that work with us.
Here at We Are Rosie, all of our full-time employees are able to flexibly work remotely. And by flexibly, we mean all the time. Most of our meetings are virtual, and while we have an office space, our team is spread out across the nation. We don’t just preach the flexible work life, we LIVE it.
It’s 2020 and we don’t know about you, but simply talking the talk about the diversity problem in adland just isn’t cutting it anymore. Culture creates society and media reflects culture. The minds behind the creative, tech, and strategy in media must accurately represent the cultures advertisers seek to connect with.