We Are Rosie exists to create opportunities for marginalized and excluded talent through a new paradigm of work in marketing and advertising. We’ve spent the last 3 years offering brands and ad agencies a top notch, diverse, independent Talent and Teams for project based work and contingent workforce. When we started to see 1,000+ marketers join our community after COVID layoffs, we began to consider how we could serve this new crop of talent.
To our incredible Rosie community, I am writing, personally, to share that We Are Rosie stands firmly alongside the Black community in grief, rage, and pain around the recent murders of Ahmaud Arbery, Breonna Taylor, Tony McDade, and George Floyd. We grieve the thousands of senseless deaths that came before them, we grieve for the daily dehumanization of Black people in our culture and at work, and we grieve for the deaths of those who will come next. I recognize that these murders are a symptom of hundreds of years of oppression, gaslighting, and otherization that has plagued our Black friends and loved ones. I understand that I personally have benefited from white supremacy and that it is my duty to rage like hell against it on a systemic level. As Elie Wiesel said, “Silence encourages the tormentor, never the tormented.”
We Are Rosie is the future, and the future is now. We didn’t just decide that we’re the future with bravado. We have spent the last six months conducting an exhausting research study to prove our mission about the future of work in advertising and marketing. We heard from industry visionaries, our own clients, and of course our community of talent. The results of the study prove that our vision and model is what they want the future to look like.
The prevalence of the global Coronavirus pandemic has significantly shifted the working landscape across all industries. Self-isolation has not only forced teams to start working remotely, but has also meant our social lives have become restricted.Throughout these unprecedented times, it’s hard to recognize the unique opportunities to make the most out of this period.Without the necessity of commuting to an office, or even having the freedom to spend time outdoors, most of us will have a surplus of time confined within our homes.As most of the population turns to Netflix to fill this void, others are beginning to harness this opportunity to upskill their professional development from the comfort of their home.
With an increased demand for project-based marketing and flexible talent, staffingagencies are becoming outdated. Here’s how a flex talent lead can help.
The face of business in the U.S. is changing — and it’s being fueled by a dynamic, impassioned and rapidly expanding freelancing workforce. Recent statistics reveal that in 2019, more than 57 million people (35% of the American workforce) have migrated to independent consulting, a 4 million person upswing over just the last five years. Additionally, American freelancer earnings are rapidly approaching the $1 trillion benchmark. These numbers are only expected to rise as more businesses embrace freelance hiring models to power corporate benefits such as cost savings, performance agility, and greater access to a diverse range of expert creative talent.