We Are Rosie is the future, and the future is now. We didn’t just decide that we’re the future with bravado. We have spent the last six months conducting an exhausting research study to prove our mission about the future of work in advertising and marketing. We heard from industry visionaries, our own clients, and of course our community of talent. The results of the study prove that our vision and model is what they want the future to look like.
There’s no sugarcoating the situation that we are all facing. The shock and pain of the daily layoffs, the budget freezes and the closure of businesses are leaving us with grief, and one big question: Where do we go from here?The entire industry is feeling this moment, but it’s one I’ve been preparing for in my work at We Are Rosie. We need a total system reboot, and where we take it is up to us. This is a powerful moment for our community. And developing a new type of advertising practice through We Are Rosie over the last few years has afforded me a perspective on where we might be heading.
Facing uncertainty can be unnerving, but being kind to others can boost our mental well-being and resilience.
With an increased demand for project-based marketing and flexible talent, staffingagencies are becoming outdated. Here’s how a flex talent lead can help.
The face of business in the U.S. is changing — and it’s being fueled by a dynamic, impassioned and rapidly expanding freelancing workforce. Recent statistics reveal that in 2019, more than 57 million people (35% of the American workforce) have migrated to independent consulting, a 4 million person upswing over just the last five years. Additionally, American freelancer earnings are rapidly approaching the $1 trillion benchmark. These numbers are only expected to rise as more businesses embrace freelance hiring models to power corporate benefits such as cost savings, performance agility, and greater access to a diverse range of expert creative talent.
If the two years since founding We Are Rosie have taught me anything about remote workers, it’s that the reasons for wanting or needing (yes, needing) to work in this way are as varied as the talent we get to represent at my company.
If the last decade of marketing has proven anything, it’s that the future moves fast, and the marketing landscape has been through a sprint of shifting from traditional tactics to marketing at the speed of scrolling our social feeds. We’ve seen both brands and agencies adapt to challenges like emerging technologies, content marketing, programmatic media buying and the era of influencers.