To our incredible Rosie community, I am writing, personally, to share that We Are Rosie stands firmly alongside the Black community in grief, rage, and pain around the recent murders of Ahmaud Arbery, Breonna Taylor, Tony McDade, and George Floyd. We grieve the thousands of senseless deaths that came before them, we grieve for the daily dehumanization of Black people in our culture and at work, and we grieve for the deaths of those who will come next. I recognize that these murders are a symptom of hundreds of years of oppression, gaslighting, and otherization that has plagued our Black friends and loved ones. I understand that I personally have benefited from white supremacy and that it is my duty to rage like hell against it on a systemic level. As Elie Wiesel said, “Silence encourages the tormentor, never the tormented.”
We Are Rosie is the future, and the future is now. We didn’t just decide that we’re the future with bravado. We have spent the last six months conducting an exhausting research study to prove our mission about the future of work in advertising and marketing. We heard from industry visionaries, our own clients, and of course our community of talent. The results of the study prove that our vision and model is what they want the future to look like.
There’s no sugarcoating the situation that we are all facing. The shock and pain of the daily layoffs, the budget freezes and the closure of businesses are leaving us with grief, and one big question: Where do we go from here?The entire industry is feeling this moment, but it’s one I’ve been preparing for in my work at We Are Rosie. We need a total system reboot, and where we take it is up to us. This is a powerful moment for our community. And developing a new type of advertising practice through We Are Rosie over the last few years has afforded me a perspective on where we might be heading.
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