Microsoft alum Stephanie Nadi Olson was determined to prove that people can still succeed at work, even if their life doesn’t fit the typical nine-to-five workday. Her company, We Are Rosie, is doing just that for the advertising and marketing industry.

Portfolio careers have grown in popularity for years but the pandemic has accelerated people’s appetite to hold several roles at once.

A stay-at-home year meant major progression in areas like connected TV and e-commerce marketing, where the pieces were already in place for growth, but which the pandemic thrust forward. The way the ad industry may have also changed the way it works in the process.

This article is part of the Future of Work briefing, a weekly email with stories, interviews, trends and links about how work, workplaces and workforces are changing.