We Are Rosie’s Response to Forbes List of Innovative Leaders

Sep 9, 2019 | Innovations

We, like many, noticed that the Forbes list of 100 Innovative Leaders only included one woman. To us, innovation is unbiased, so we are thankful to have an excuse to share and uplift our list of 50 Innovative Female-identifying leaders we admire: 

      1. Bea Arthur – Founder/CEO of The Difference. Democratizing access to therapy leveraging modern voice technology. 
      2. Naj Austin – Founder/CEO of Ethel’s Club. Built the first social and wellness club designed from the ground-up with people of color in mind. 
      3. Suzy Batiz – Founder/CEO of Poo-Pourri and Supernatural. Built a $500M business with no venture capital and no debt. 
      4. Jean Batthany – VP Global Creative of Disney Parks. One of Business Insider’s 30 Most Creative Women in Advertising, champion of good, and beloved leader at Disney’s best-in-class in-house creative agency. 
      5. Beverly Bond – Founder of Black Girls Rock. A former DJ founded a youth empowerment mentoring organization and the annual BLACK GIRLS ROCK! Awards to recognize successful women of color. 
      6. Kimberly Bryant– Founder and CEO of Black Girls CODE – Built a nonprofit organization dedicated to “changing the face of technology” by introducing girls of color to the field of technology and computer science 
      7. Kat Cole – COO and President, North America at FOCUS Brands. Innovation, leadership & business chops through vulnerability and gut. 
      8. Jasmine Crowe – Founder/CEO at Goodr. Leveraging technology to reduce food waste and feed the hungry. 
      9. Discwoman founders – Frankie Decaiza Hutchinson, Emma Burgess-Olson, and Christine McCharen-Tran. 5 years ago, Discwoman was founded as a collective in New York City to book and represent female-identifying DJs, elevating some of the biggest names in dance music today. 
      10. Tiffany Dufu – Founder/CEO of The Cru. Raised nearly $20 million toward the cause of women and girls and is a frequent speaker on women’s leadership and nonprofit fundraising. Recognized by Fast Company, the Huffington Post, Mattel and more.
      11. Rihanna – CEO, Fenty Corp. Rihanna’s Fenty Beauty disrupted the cosmetics industry by including & selling out of darker, more representative foundation colors, prompting the industry to take note and follow her lead. 
      12. Deirdre Findlay – CMO of StitchFix. Leads through innovation to disrupt on-demand fashion. 
      13. Cindy Gallop – Founder/CEO of MakeLoveNotPorn. Caller-outer of bullshit. Tireless supporter of marginalized groups in business. Currently changing the world by providing access to real-world sex and relationships on her one-of-a-kind video platform. 
      14. Richa Goswami – Global Head of Digital, J&J. Proven operational skills acquired at the world’s leading financial and consumer healthcare brands. Digital advisory Board member at Fortune 100 companies, Cannes Winner, International Keynote Speaker, Judge at leading Industry awards, and a TEDx speaker.
      15. Arlan Hamilton – Founder of Backstage Capital. Dedicating her life to supporting underrepresented female founders. 
      16. Tyler Haney – Founder & CEO of Outdoor Voices. Founded Outdoor Voices with the mission to get the world moving by Doing Things together, and to redefine recreation as part of everyday life.
      17. Whitney Wolfe Herd – CEO of Bumble. Reinvented the power dynamic of app-based dating.
      18. Anjli Hinman – founder of Atlanta birth center. Founded one of the only nonprofit birth centers in the country, dedicated to nurturing the lives of women and their families by providing a continuum of family-centered holistic care surrounding the childbearing experience.
      19. Jameela Jamil – Actress & Activist. Uses her platform to boldly challenge beauty standards and push the narratives of a healthy body image.
      20. Lynn Jurich – Co-Founder and CEO of Sunrun – changing the way we power our lives by generating and storing energy in our homes.
      21. Sallie Krawcheck – CEO and Co-Founder of Ellevest. Took what she learned while leading Merrill Lynch to create the first and only investment platform for women.
      22. Aileen Lee – Cowboy Ventures.  Invests in innovative seed stage digital tech companies and help them grow.
      23. Rose Marcario – CEO of Patagonia. Transforming the way business is done by doubling down as business as an agent of change while increasing sales for Patagonia.
      24. Emma Mcilroy – CEO of Wildfang. Unapologetically bringing a badass tomboy retail experience to women across the USA.
      25. Kitti Murray – Founder/CEO of Refuge Coffee Co. Started this nonprofit to support refugees with job training and resources.
      26. Chani Nicolas – Astrologer.  Voice of a generation through her powerful voice, brand, cosmic wisdom, and activism.
      27. Sheryl O’Loughlin – Author of KILLIN IT! Ushered in success for healthy snacking (CLIF Bars) published author encouraging heart-first corporate leadership. 
      28. Ellen Pao – CEO of Project Include. Building diversity within startups to build and support a more inclusive future workforce.
      29. Cat Perez – Co-Founder and Chief Product Officer at HealthSherpa. Built a seamless web experience to make it fast, easy, and less intimidating to enroll in Obamacare. 
      30. Melanie Perkins – CEO & Co-Founder of Canva. Brought graphic design and publishing to the masses while building a $1B business. 
      31. Stacy Brown Philpot – CEO TaskRabbit. Revolutionizing everyday work and empowering people to be their most productive selves. 
      32. Frida Polli, Ph.D – CEO & Co-Founder of Pymetrics. Building a platform leveraging cognitive neuroscience and analytics to transform the hiring process.
      33. Payal Pujji – Founder & CEO ClassPass. Created a way to workout anywhere and everywhere with the world’s most flexible membership 
      34. Issa Rae – Creator of HBO’s Insecure. Trailblazing storyteller who consistently uplifts the voices of black women & creates more opportunities within Entertainment.
      35. Jen Rubio – President & Chief Brand Officer of Away. Creating thoughtful products designed to make travel more seamless. 
      36. Lilly Singh – Youtuber turned Host of NBC’s A Little Late with Lilly Singh – First woman of color late-night host.
      37. Candi Castelberry-Singleton – VP of Diversity at Twitter. Taking on the necessary challenge of solving inclusion and diversity for Twitter. 
      38. Deirdre Smalls-Landau – CMO of UM. After serving as UM’s head of Culture and working the agency towards pay parity, she was named the agency’s Chief Marketing Officer, focusing on championing underrepresented marketing demographics and ensuring unbiased data for UM’s clients.
      39. Jacq Tateleman – Co-Founder, STATE Bags. Her conscious company offers one-for-one that hand-delivers a fully-stocked backpack to an American child in need. 
      40. Andrea Terrassa – COO of 360i. Running operations with integrity and creativity at one of the hottest ad agencies in the country. 
      41. Robin Thede – Creator of A Black Lady Sketch Show. Provides a platform for narratives of Black women with a hilarious & important hit show on HBO. 
      42. Kunbi Tinouye – CEO at UrbanGeekz. Concepted and launched the first tech blog focused on covering content from a diverse and multicultural perspective. 
      43. Susan Tynan – Founder/CEO of Framebridge. Simplified & made accessible the expensive and complicated process of custom framing. 
      44. Lisa Utzschneider – CEO at Integral Ad Science. Incredible career leading forward-thinking teams at Microsoft, Amazon, Yahoo, now IAS. One of the most respected and well-rounded leaders in advertising. 
      45. LaSaia Wade – Founder of Brave Space Alliance. After years of facing discrimination as a black trans woman, Lasaia Wade delved into the community, building safe and affirming spaces for the LGBTQ community in Chicago. 
      46. Julia Wainwright – Founder/CEO of The RealReal. Started the second-hand luxury goods business in her mid-50’s and built it to $500M in 6 years.
      47. Elaine Welteroth – Author/TV Host. After becoming the first African-American Editor at Conde Nast while being EIC of Teen Vogue, Elaine has since been a public speaker, author and advocate for representation & mental health. She now hosts Project Runway.
      48. Serena Williams – GOAT Tennis Star and Investor. Quietly moved into the investing space, focusing investments on WOC and other underrepresented founders. 
      49. Diamonde Williamson – President, Editorial Video at Majority Women. Brilliant Creative Producer developing content that is relatable and thoughtful for WOC.
      50. Jenna Wortham – Culture Writer & Podcast Host, New York Times. Distinct and impactful cultural voice in our times and for a generation. 




welcome to a new way to work.