4 Businesses Shaping The Future
Since We Are Rosie has set out to be the wrecking ball and the cleanup crew for the ad industry, we naturally go gaga for businesses who are kicking up the dust just like us.
Here are the four businesses that give us heart eyes for disrupting the status quo in their industries.
“For all the advances women had been making in workplaces and corridors of power, the gender dynamics of dating and romance still seemed so outdated. I thought, what if I could flip that on its head? What if women made the first move, and sent the first message?”
—Bumble Founder and CEO, Whitney Wolfe Herd
Bumble started out as a dating app, but has since turned into an all-encompassing networking platform. Designed as a space to make friends, a place to seek romantic relationships, and a network to establish professional contacts, Bumble is built on a foundation of respect, kindness, and equality. To walk the walk, Bumble only allows women to make the first move when they match with members of the opposite sex (in the heteronormative setting). With that context, this one-of-a-kind function is meant to empower women whose role in our society has been to wait to be “chosen.”
Healthy relationships are one of the cornerstones of living a full life. Before you even finish creating your profile, Bumble expresses how important it is to be the real you—if you want to find your new people, the best way to do that is to unabashedly be yourself. Bumble allows you to establish and foster positive connections and empowers you to lead a productive and fulfilling life.
“At Werk, we are building a future in which jobs are adaptive to the humans who perform them, optimizing the workday experience to address employee skills, motivations and needs. … Companies must embrace flexibility in a structured way—and we have the tools and data to help.”
The workday is flawed. The rigid 9-to-5 in an office no longer works for most people. U.S. professionals require flexibility in the workplace, but out of the 96% who say it would benefit them, only 47% have access to it. Companies need to find a way to incorporate these needs, which in turn improves motivation and productivity.
Werk saw this problem and set out to solve it. Founders Anna Auerbach and Annie Dean developed Flexiverse™—structured flexibility incorporated into the workday that benefits both companies and employees. Auerbach and Dean discovered there are six types of flexibility that work for people, and the average employee needs access to two or more to truly thrive.
“Pickups aren’t perfect. Cars break down. But you’re never alone. Our drivers will always be as important as our passengers. We’re a tap away if you need us.”
More than just a car service, Lyft offers its drivers something not many companies can boast: extra cash on your own time, access to career and educational resources, and expert support from the company. Plus, you make your own schedule.
This flexibility means if something comes up in life, as it does, you can go take care of it. Right away. You don’t have to wait until 5 p.m. or until your supervisor gives you permission. You’re your own boss. You can work as little or as much as you want and, whether you drive every week or take a month-long vacation, Lyft is totally cool with it.
Lyft knows what its staff needs and has been shaking up the industry to make sure its drivers are well taken care of. Lyft is there for its people. And that kind of support is essential when developing long-standing employee loyalty.
Conscious Company Media
“Through our print magazine, stories, education, events, and membership community, we inspire and enable you to redefine success in business and create a better life for yourself and future generations.”
Businesses are designed to attract a lot of attention, but how many have the ethical foundations to be a good example for building their brand in a sustainable way? For too long, there was no such resource to provide companies with the inspiration and education for creating a better world. Something needed to be done to show businesses what kind of changes can be made.
Conscious Company Media, co-founded by friends Maren Keeley and Meghan French Dunbar, is the leading source of information for and about sustainable business. They believe that “companies and business leaders have a crucial role to play in creating an environmentally sustainable, socially just, and spiritually meaningful human presence on this planet.”
From the start, Conscious Company has been driven by doing and promoting good in the world.